AI in Marketing: ChatGPT for Brochure Crafting 🚀

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It used to be that a brochure was a physical paper, usually a trifold, that would give information about a product. But today, a brochure can be physical or digital and can take multiple shapes or forms.

Today we are going to walk through how to use AI, like ChatGPT or Bard to help you create a brochure for your company, product, or event.

Our example use case: “You are a product manager for a biotech company, your company has a glucose monitoring app, and you’re launching a new meal planning service that you want to create a brochure for in the app.“

Let’s start creating!

🔮 Magic prompts are a myth

First things first, let's bust a myth!

Those magic one-liner prompts that you see creating awesome results on social media are totally useless. They're good for creating buzz, but when it comes to crafting a brochure that really does the job, it will take a bit more nuance.

Instead, what works is a well-considered multi-prompt strategy. Think of it as building a brochure brick by brick, or rather, section by section.

Here's the masterplan for creating a top-notch brochure:

1. 🗂️ Pick your brochure style.

2. 📝 Plan your content.

3. 🤖 Work section-by-section with ChatGPT.

4. 💡 Brainstorm ideas with ChatGPT.

5. ❓Ask ChatGPT to fill in the gaps.

6. 🧩 Assemble your masterpiece.

7. 🚀 Review, polish, and ship It!

By following this strategy, you'll be able to create a polished, persuasive, and effective brochure using AI. Now, let's get started!

🗂️ Pick your brochure style

There are multiple types of brochures you can create. Before jumping into ChatGPT, figure out what type of brochure you are creating since you will need this information for ChatGPT.

Here are the types that ChatGPT would understand:

1. Physical Brochures: These are your classic printed brochures - think bi-fold or tri-fold designs you'd hand out at a trade show.

2. Digital Brochures (PDF/Flipbooks): Basically, the online version of your traditional brochures, perfect for emails or website downloads.

3. Email Newsletters: Kind of like a brochure but in an email format, loaded with info and promotional goodies.

4. Web Pages: Think of this as your mega digital brochure, packed with all the juicy details about your business.

5. App Screens: This is where brochures go interactive and digital, sharing your info through a user-friendly app.

6. Social Media Posts: Your Facebook, Instagram, or LinkedIn can turn into a digital brochure with the right content.

7. Video Brochures: While ChatGPT can't make videos (yet!), it can surely help script them.

8. Interactive Presentations: The digital brochure with a twist, blending text, images, videos, and interactive stuff.

For our use case, we are creating an App Screen brochure.

📝 Plan your content

We have our use case and our brochure type. Now, we need to figure out what sections to include in the brochure. We can ask ChatGPT for help, but first try to gather as much information as possible from this list. The more you have upfront, the better the outcome from ChatGPT. I’ll fill this out for our example use case:

1. Company name: GlucoTracker

2. Product name: Meals Done Right

3. Product features and selling point: Service that ships ready-to-heat and eat meals that fit your glucose goals

4. Type of brochure: App screen

5. Target audience: Users of our app GlucoTracker that need help improving their diets to reach their glucose goals

6. Call to action: Sign up for a trial and get a free meal

Armed with that info, we can use ChatGPT for our first prompt:

What sections should be included in my in-app screen brochure? Here is more detail about it:

Company name: GlucoTracker
Product name: Meals Done Right
Product features and selling point: service that ships ready-to-heat and eat meals that fit your glucose goals.
Type of brochure: App screen
Target audience: users of our app GlucoTracker that need help improving their diets to reach their glucose goals
Call to action: sign up for a trial and get a free meal

Here are the sections, ChatGPT came up with:

1. Welcome/Introduction: Start by introducing the new service. Make it clear that this is an exciting new feature of GlucoTracker.

2. Problem Statement: Briefly outline the problem many users face - maintaining a diet that helps them reach their glucose goals.

3. Solution Overview: Introduce "Meals Done Right" as the solution to this problem. Make sure to explain the service in a concise, easy-to-understand way.

4. Key Features: Highlight the selling point of your service. You can present this in a bulleted list or a short paragraph. Explain how the ready-to-heat meals are tailored to fit the glucose goals of the user.

5. Benefits: Explain the benefits of using your service. For instance, you could highlight convenience, health benefits, and the potential for improved glucose management.

6. Testimonials/Reviews: If available, include positive reviews or testimonials from early users of the service. This can build trust and credibility.

7. Call to Action (CTA): Prompt users to sign up for a trial with a free meal offer. Make sure this CTA is visually prominent and persuasive.

8. Support/Contact: Provide information or a link for users to learn more or get help if they have questions or need assistance.

Take a look at the list and see if anything is missing or anything that you want to exclude.

For our use case, I am going to exclude reviews since it’s a new product, I am also going to skip support contact since the app has a contact section already. I noticed that pricing and mention of a free meal are missing. So I’ll make sure that’s added.

🤖 Work section-by-section with ChatGPT

You may already know the answer to the brochure sections or you may need help with filling in the gaps. Here are the two best prompts to use in this step to help you create your brochure.

💡 Brainstorm ideas with ChatGPT

For each section, you can ask ChatGPT for help filling in the gaps. For example, you can ask it for ideas for problem statements:

Prompt Template:
What are typical problems faced by [target audience] that need help with [what your product does]? 

Example:
What are typical problems faced by health-conscious people tracking ketosis and people with diabetes that need help with meal planning? 

❓ Ask ChatGPT to fill in the gaps

You can start with the information you have and ask ChatGPT if you are missing anything. See what happens when I give it a very broad problem statement that doesn’t really nail the issue.

Prompt Template:
Is this a good problem statement for [explain your business/product]: [problem statement]

Example:
Is this a good problem statement for my meal planning service inside of my glucose tracking app: people don't know how to cook 

ChatGPT responded that my problem statement is too broad, and instead, I could use something like:

Much better, right? Do this for each of the sections until you feel like you have enough to go on for each section. After completing each section, using one of the two prompts above, I ended with this list of information:

1. Intro: Introducing Meals Done Right, our latest service here at GlucoTracker! We understand how tricky it can be to plan meals, juggle ingredients, and cook while trying to manage your glucose levels. That's why we're stepping in. Let us take the stress out of meal planning and cooking, so you can focus on what truly matters – reaching your health goals. With Meals Done Right, managing your glucose levels has never been easier or tastier!

2. Problem statement: Maintaining a balanced diet that aligns with specific glucose goals can be challenging, especially when you're busy or unfamiliar with what meals fit within these guidelines.

3. Solution overview: weekly delivery of ready-to-heat and eat meals delivered to your door. Scan the code of the meal you are eating, and all of the nutritional facts and calories are automatically added to your GlucoTracker app. Meals are customized based on your goals and reviewed by our registered dietitians.

4. Key features:

   • Ready-to-Eat Meals: Eliminate the hassle of planning, shopping, and cooking. Your meals arrive fully prepared and ready to heat and eat.

   • Weekly Delivery: Consistency is key in managing glucose levels. Our service ensures that you receive your meals right at your doorstep every week.

   • Scan-to-Track: No more manual logging. Each meal comes with a unique code that you can scan to add all nutritional information to your GlucoTracker app instantly.

   • Customized Plans: Everyone's health goals are different. That's why each meal plan is tailored to your unique needs and preferences.

   • Dietitian-Reviewed: We prioritize your health. All our meals are reviewed by registered dietitians to ensure nutritional balance and suitability for managing glucose levels.

   • Variety: Enjoy a wide selection of meals. Our diverse menu keeps things exciting and caters to different tastes and dietary preferences.

5. Benefits:

   • Convenience: No more meal planning, grocery shopping, or cooking. Everything is done for you and delivered right to your doorstep.

   • Personalization: Meals are not just healthful; they are customized based on your personal health goals, ensuring that they are suitable for your specific needs.

   • Saves Time: With ready-to-heat meals and automatic tracking in the GlucoTracker app, you save precious time that can be spent on other important aspects of your life.

   • Nutritionally Balanced: Each meal is reviewed by a registered dietitian, ensuring that you get nutritionally balanced meals that taste good too.

   • Better Glucose Control: With meals tailored to help manage your glucose levels, you can be more confident in your diabetes management.

   • Variety: With a wide range of meals to choose from, you'll never get bored of eating healthily.

   • Peace of Mind: No more guessing or worrying about what to eat. You can be sure that your meals align with your dietary needs.

6. CTA: Signup now and get your first meal on us.

🧩 Assemble your masterpiece

We now have all of the pieces to the brochure. Let’s ask ChatGPT to put it all together and make sure it flows well. After this, you’ll be ready to pop it into Canva or Figma and finish your brochure. Use this prompt:

Template
Create a [brochure type] marketing brochure for [about your service]. Use the sections below for the brochure and fill in any gaps to make the brochure persuasive to drive sign-ups. Use a clear and engaging language style that will appeal to our target audience:

[Section content created above]

Example: 
Create an in-app on-screen marketing brochure for Meals Done Right, a meal prep service that will be featured inside of the GlucoTracker app. Use the sections below for the brochure and fill-in any gaps to make the brochure persuasive to drive sign-ups. Use a clear and engaging language style that will appeal to our target audience:

[Don't forget to include the section content we created above, skipping it here to not repeat too much in this article]

🚀 Review, polish and ship it!

Before the big reveal, we need to ask for a quick favor 🙏.

If you found this article helpful, please help us by forwarding this email to your friends and colleagues.

We rely on word of mouth to grow and appreciate your help!

Now, back to the reveal. Here’s the final content of our brochure, done in under 20 minutes!

🛠️ AI tools and resources

• Databerry - build a ChatGPT Plugin with your own data in minutes.

• Twelve Labs - describe and search for a moment in a video.

• MidJourney - our go-to tool for creating images for GPT Hacks.

• Synthesia - create custom videos with AI-generated human avatars.

• Startup - ai-powered startup ideas generator

🎁 We launched an AI Tools Directory with 400+ AI tools you can use to make your work faster and easier - check it out (absolutely free)!

⏮️ Catch up with articles from our archives:

• AI’s Impact on SEO

• 🤖 ChatGPT Code Interpreter is a huge deal

• Use ChatGPT for Keyword Research and SEO

• How to create a pitch deck with ChatGPT

• Get ChatGPT to sound like you

• Visit the archives