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Maximize Your Content ROI 🚀 - Repurpose with ChatGPT

Discover how AI can boost your content marketing ROI! Learn to repurpose content with ChatGPT, reach wider audiences, and improve efficiency.

Winning on social

You know how they say: “Work smarter, not harder.” Well, in marketing, smart work means repurposing the same content across various media channels.

When you create one killer piece of content, you can use ChatGPT to help you reformat and repurpose it for your preferred media channels in minutes. For content marketing, this is my favorite time saver.

Each piece of content must be tailored to suit the platform it's shared on, taking into account the unique characteristics and user expectations of each platform.

Today I am going to cover the following:

  1. Why use AI to repurpose content

  2. How to repurpose content with ChatGPT

  3. Adding content repurposing to your marketing plan

  4. Content Repurposing AI Templates

Let’s get started 🚀

Why use AI to repurpose content

  1. 🌐 Extended Reach: Different media channels have different audiences. By repurposing your content, you can reach a wider demographic, potentially attracting new customers who may not have encountered your brand otherwise.

  2. 🔍 Improved SEO: When you repurpose content and distribute it across different platforms, you create more opportunities for your content to be indexed and ranked by search engines. This can improve your visibility in search engine results and drive more organic traffic to your site (see our keyword research with AI for more).

  3. 📣 Reinforce a Message: Repeated exposure to a message can enhance audience recall and recognition. By repurposing your content, you reiterate your message, making it more likely to stick with your audience.

  4. 💡 Efficiency: Creating high-quality content takes time and effort. By repurposing content, you maximize the return on your initial investment. A single piece of content can be transformed into blog posts, infographics, podcasts, social media posts, and more.

  5. 📊 Diversified Content Portfolio: Different formats appeal to different segments of your audience. Some people prefer reading, while others prefer watching videos or listening to podcasts. Repurposing content allows you to cater to these preferences, thereby enhancing engagement.

  6. 🎯 Increased Authority and Trust: Publishing high-quality, valuable content across multiple platforms can establish your brand as an authority in your field. This increased visibility and credibility can enhance trust among your audience, leading to higher conversion rates.

📝 How to repurpose content with ChatGPT

I love to write, but I don’t love social media. So I’m going to use a post that I published on my professional website and ask ChatGPT to repurpose it for Twitter.

Repurpose the following content into 10 stand-alone tweets: 

Lessons in Self-publishing
On Tuesday, I reached a milestone: 15,000 copies of my books sold! What started as a “love letter” to my kiddos became a series of children’s books celebrating new big siblings as superheroes. I’m beyond humbled that over 15,000 kids read, colored in, and (hopefully) loved my books.

As I soak it in, I’m reflecting on all I’ve learned as a self-published author. Here are three lessons through the lens of having a goal to create income-producing books.

Lesson 1: You may be a writer first, but you are a marketer and PR pro as a close second.
Writing is only half the job. The other half is marketing and self-promotion. Actually, maybe it’s 40/60. There are many strategies to test – social media, website building, ads, and reaching out to readers for reviews. You must be prepared to be your own PR agent because you are the only one responsible for getting your book noticed.

Lesson 2: Building a brand and reputation takes time
Making a name for yourself as an author is not a quick path to passive income. Have a plan for how you will promote your book, and stick to that plan even when things don’t seem to be going your way. You’ll likely need to experiment with different strategies to find what works for you. 

My books saw minimal traction in the first few years. I used reviews and feedback to improve the quality of my books AND experimented with marketing strategies until I found momentum. It was just last year that I saw sales growing consistently.

Lesson 3: Be open to feedback
Use reviews and criticism/feedback to improve your writing AND guide your marketing and promotion efforts. There is some controversy around “writing to market,” but knowing your audience and meeting their needs is part of business 101. 

The Takeaway
Self-publishing is an adventure for those willing to wear many hats – and, as my fashionista daughter says, who doesn’t love a closet full of fabulous accessories?

Results:

  1. Thrilled to announce I've sold 15,000 copies of my children's books! What began as a love letter to my kids transformed into a celebration of big siblings as superheroes. I'm humbled that 15k kids read, colored in, and (hopefully) loved my books. 📘🎉 #SelfPublished #Milestone

  2. Looking back at my self-publishing journey, I've realized that writing is just one part of the picture. Marketing and PR are nearly just as important. As a self-published author, you are your biggest cheerleader. #WriterLife #SelfPublishing

  3. Remember, if you're self-publishing, you're not only a writer but a marketer and a PR pro too. You're the one responsible for getting your book noticed. Explore strategies like social media promotion, ads, and reader reviews. 💪📚 #SelfPublishingTips #BookMarketing

  4. Lesson from my #SelfPublishing journey: Building a brand and reputation doesn't happen overnight. Stick to your plan, even when things get tough. Experiment, learn, and adjust. Your path as an author isn't always quick, but it's worth it. #WriterLife

  5. My books didn't take off right away. It took years of fine-tuning, learning from reviews, and experimenting with marketing before finding my stride. Keep going, fellow authors! Your moment will come. #Persistence #SelfPublishing

  6. Looking back, the consistent growth in my book sales really began last year. But remember, overnight success often takes years. So keep learning, iterating, and staying true to your vision. #SelfPublished #AuthorLife

  7. One key to successful self-publishing? Be open to feedback. Reviews and critiques can guide you to improve your writing and direct your marketing efforts. #WritingTips #SelfPublishing

  8. Writing to market can be controversial, but knowing your audience and meeting their needs is Business 101. It's part of the adventure of self-publishing. 🎢 #WritingCommunity #SelfPublishing

  9. The takeaway from my #SelfPublishing journey? It's a fabulous adventure for those willing to wear many hats. And as my fashionista daughter says, who doesn't love a closet full of fabulous accessories? 🎩👑🧢 #AuthorLife

  10. 10,000 books sold and lessons learned along the way. Thank you for joining me on this self-publishing journey. I can't wait to see where we go next! 🚀 #Grateful #WritingCommunity #SelfPublished

💃🏻 Verdict

Done and done! Having written the original post, I didn't find any strange or incorrect information generated by ChatGPT. It simply segmented the content into digestible "bites" more suitable for Twitter.

While I may tweak a few hashtags and adjust some emojis, these are largely ready-to-use tweets.

📅 Adding content repurposing to your marketing plan

Once you have your content ready, you can start thinking about a posting schedule. Then, use a tool like Buffer or Hootsuite to line up your posts throughout the week, keeping your social media presence active without requiring constant attention.

For businesses like mine, focusing on Twitter and LinkedIn yields the best results. So, here's a snapshot of my content repurposing workflow:

  1. Craft a detailed article for my website, jessicayahfoufi.com.

  2. Leverage ChatGPT to transform that piece into social-friendly content: 10 tweets, a tweet thread, and a LinkedIn-optimized post.

  3. Schedule the week's social posts using a scheduler tool.

Not sure about setting up a social media schedule? You can always ask ChatGPT for a helping hand! 😉

👉 Content Repurposing AI Templates

Prompt Template:

Repurpose the following content into 10 stand alone tweets and 1 tweet thread:

[Add long-form content here]
Prompt Template:

Repurpose the following content into 1 LinkedIn social media post:

[Add long-form content here]

This strategy can convert your content to suit newsletters, emails, additional social channels, material for pitch decks, and more. Simply tailor the prompt to align with your specific requirements.

🛠️ AI tools and resources

  • Jasper- helps businesses create high-quality content faster

  • Otter AI - accurate meeting notes and transcriptions

  • Outfits AI - try on clothes and styles virtually

  • Synthesia - create custom videos with AI-generated human avatars

  • Paper Brain - access and understand research papers

🎁 We launched an AI Tools Directory with 400+ AI tools you can use to make your work faster and easier - check it out (absolutely free)!

⏮️ Catch up with articles from our archives:

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